E.B. Ferdig is an Integrated Movement Therapist, health and life coach, and the founder of Unfold and Gen X Women Rising — online communities built specifically for midlife women who want more from their bodies, not less.

E.B. knows this territory from the inside. In her early 50s, she navigated perimenopause, a major life transition, and a 20-pound weight gain that crept up over nearly a decade — despite staying active and thinking she was doing the right things. When she finally learned what her midlife body actually needed — real strength training, protein-forward nutrition, and genuine recovery — everything changed. She lost 30 pounds, rebuilt her body from the ground up, and at 55, is stronger than she was in her 30s and 40s. Arthritic knees and all.

She's been helping people reconnect with their bodies and access movement for decades. Today she specializes in the specific intersection of hormones, strength, energy, and mindset that defines the midlife experience — and she brings both the science and the lived experience to everything she teaches.

StrongHer Now is the program she wishes had existed when she needed it most.