Have you heard of the term "performative posting," or "performative giving"? The idea is that we are showing what we're doing, so that people will approve of us, or think we're a good person. Given the period of waking-up that's happening in our society, there is a lot of desire among people to not be viewed as a part of the problem.
That said, we know that part of the waking-up that is necessary, happens through increased awareness of many serious issues. So, how do we increase awareness about a topic without posting about it or being public about it? How do we act as an ally, an advocate, a champion of a cause, without being performative?